суббота, 7 декабря 2013 г.

GUM in details. Total celebration.


New Year's and Christmas boom captures the planet more and more each day. Besides main russian department store GUM celebrates the 120 anniversary this year. How it goes in Russia you can see below.


GUM (The State Russian department store) is situated on Red Square. GUM is not just a simple store where it is possible to buy everything. It is an artistic gallery and a place to organize cultural, political events, exhibitions, etc. It is the integral part of the Russian history.

The current building was open in 1893. At the end of the 19th Century, it was the largest shopping center in Europe. 

Let's go inside. The building’s planning represents three lengthway three-floor passages with deep basements. 

The glass roof designed by the engineer V. Shukhov imparts uniqueness to the building’s architecture. Glass, semi-circular formed, 14 meters diameter, easy and open-work looking like — the roof represents a solid construction, that took over fifty thousand poods of metal (approx. 200 thousand pounds).

Rare moment when all ladders are empty

It's historically famous place for locals - the place where moscovites arrange dates and meetings - the fountain in the center of GUM. Now it's illuminated for New Year.

The fountain is almost a coeval with the GUM both presenting unique architectural constructions.

The Gastronome № 1 (on the right) working on the third line, ground floor can be considered reflection of one of the GUM’s life periods or a style guide of the Soviet glamour. 

The Gastronome № 1 takes us back to the fifties or sixties and in the meanwhile it meets gastronomic caprices of the most exigent consumer with its appointments, personnel clothing, and with the availability in assortment of some classic goods of the Soviet epoch.

Another symbol of Soviet epoch is the traditional ice-cream, that is sold in GUM from 1954.


And this is the modern trolley of Bosco di Ciliegi

Olympics are everywhere

But girls in yellow coats are not, look at a very stylish moscow lady:

Many of the GUM stores feature fashionable brand names familiar in the West. And here are most creative showcases:

MMOMA Art Book Shop
Leica
Bosco (Privé)
Sergio Rossi
More New Year postcards from Moscow:




And if you're still ready to watch this festive madness I really want to show you best of more than 80 Christmas trees, that were made by famous brands for a future auction in support of Children's fund Vera.
POBEDA Gallery
Audi
Leica







Bookstore Respublika



Have a red-letter december and see you in Russia!

If you have something that you want to see in Russia (specially in Moscow and Saint-Petersburg), you can always ask me to photograph it!

For any questions or suggestions please leave a comment!

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